Newsletter · Issue 26/07

Bloom 3.0

Still blooming

After three years of growth, learning and work alongside the brands that trust us, we are opening a new chapter to do better what we have always set out to do.

Executive summary

A new chapter,
the same judgment

We are updating our packages, strengthening the team, professionalizing processes and evolving how we analyze results with artificial-intelligence tools, without losing what defines our work: creative judgment, strategy, design and a close relationship with every client.

We are also building our new website, developing digital tools out of Bloom Labs and preparing happybluestudio’s new Studio B to expand our production capacity.

This evolution is not about doing more for the sake of more. It is about building clearer brands, smarter content and experiences that grow with you in a digital landscape that never stops changing.

Our evolution

Three years growing side by side

Bloom and happybluestudio were born as an alternative to traditional agency logic: creative freedom, dialogue for better decisions and a close relationship with every client.

2023 We built a service structure to solve digital challenges without sacrificing quality or judgment.

2024 We learned to prioritize the services that really drive presence and commercial opportunity.

2025 We clearly defined our audiences, ideal clients and the spaces where Bloom creates the most value.

2026 We professionalize processes, strengthen the team and update tools for an environment that changes every day.

Has your business bloomed with Bloom?

Business model update

Four packages, a clearer offer

Introducing our new strategy and content packages for social media: solutions to strengthen your digital presence, spark conversation and turn attention into real opportunity.

AI is making many tools more accessible, but it has also raised the bar for what a brand needs to stand out. Posting more is no longer enough: it takes strategy, creative direction, analysis and consistency.

01 Live Starting presence · organize your digital presence on a professional base.

Initial strategyCopywritingPhotographyData analysisResults presentation1 business visit

02 Grow Steady growth · build a stronger presence, month after month.

Strategy + content calendarCopywriting · Photography · CoversScheduled publishingData analysis + results2 business visits

03 Prime Creative lift · creative decisions and strategic productions.

Strategy + content calendarStories (9) + Highlights integrationCopywriting · Photography · CoversScheduled publishingData analysis + results3 to 4 business visits

04 Enterprise + End-to-end solution · extended execution capacity, made to measure.

Everything in Prime, expandedAds integrationFrom 5 business visits

A clearer structure

New clients will join the current packages only. Clients on custom packages keep their existing scheme until December 1, 2026; starting with January strategic planning, each account will transition to the package that best fits its needs. Our growth only makes sense when it also strengthens that of the brands working with us.

How we analyze results

And yes: we use AI

We use it as a tool to research, challenge ideas, spot opportunities and speed up processes. Never as a substitute for judgment, creativity or human work.

Brands working with Bloom benefit from a team that constantly invests in professional AI, research and creative development tools.

ChatGPT · OpenAIClaude · AnthropicGemini · Google

For social media We add attention, retention, hook performance and audience behavior signals to decide which formats to repeat, adjust or retire.

For brand identities An extra layer of exploration and review. But an identity is built with context, research, conversations and judgment, not just a tool.

For websites, tools and digital systems We speed up the rollout of design systems for organic content, websites, landing pages, automations and campaigns: shorter development times, more consistent visual communication and more efficient solutions.

In progress

Our new website

Through July we will invite our clients to share comments, testimonials and work stories for the new site. We do not just want a pretty portfolio: we want to reflect the work we have built together. You will soon receive how to take part.

/ Bloom · Labs

~ internal team testing new tools

Tools we are building

In the first half of 2026 we developed a project born from a personal idea by @Ghost. On February 6 we ran a tournament with 40+ attendees: a real test of logistics, player experience and community opportunity.

That is where Tournament Grid was born: a platform where every player has a profile, digital ID, event access, results logging and progress tracking, with no manual updates.

profilesloginbracketsleaderboardresultsnewssign-up

Beyond tournaments, Bloom Labs represents the chance to build our own digital tools out of real problems.

Beta

Audiovisual studio · New production space

Studio B

Anyone who has visited knows our Studio A: a wide space for themed sets, cycloramas, photoshoots, campaigns, shoots and podcasts with several guests.

Coming soon

Understated, elegant and controlled.

Through July we finished the last details of Studio B: a space built for podcasts, interviews, educational video, brand conversations and editorial content.

We'll share available dates and booking details very soon.

I want to book

Referral program

Discounts of 20, 50, 70 and 100%

The best working relationships come by referral. When a brand you recommend signs one of our digital strategy packages, you get the matching discount on next month’s fee.

20% Live

50% Grow

70% Prime

100% Enterprise +

The percentage depends on the package signed by the referred brand. The benefit activates once the referred brand has signed and paid its first month. It applies only to monthly social media strategy services; it does not include ad spend, tax, additional productions, special services, equipment rental, travel or external costs. Not combinable with other promotions.

Because growing together should come with benefits too.

Thank you for growing with us

Every project, conversation, challenge and referral has helped build what Bloom and happybluestudio are today. We keep learning, creating and looking for new ways to make brands understood better, connect more and reach further.

This is only starting to bloom.

With care and plenty of judgment,